Explore demo workspace · CommitHappens.com

Last SEO crawl: Completed 2d ago — sample data only; crawls are disabled in the demo.

Overview

SEO Executive Summary

A plain-English readout of what the latest crawl implies, what’s limiting visibility, and where the next wins are.

The site has reachability or response-code issues the crawler detected. Search visibility cannot improve reliably until those URLs respond consistently.

The highest-impact work is restoring reliable access, then strengthening landing-page targeting and page differentiation.

In plain English: Northstar Coffee Co. has solid branded search visibility and healthy crawl coverage, but product pages need faster mobile load times and clearer meta descriptions on blog content.

Biggest lift: Improve mobile performance on /shop and /subscriptions — these pages drive the highest purchase intent traffic from Instagram and Google.

Do this next: Compress hero images on /shop, add unique meta descriptions to the four blog posts flagged in the crawl, and redirect the broken /blog/old-promo link from the footer.

Data sources

Latest SEO crawl
Search Console
Tracker

Demo note: the copy above blends crawl signals with sample tracker context so the next steps feel grounded.

Executive metrics

Estimated until Search Console is connected in Setup.

Do this next

Recommended Actions

What should I actually do? — plain English, with cause, impact, and expected outcome.

High impactMedium effortSource: Crawl
Speed up /shop on mobile
/shop
What happened
Lab tests show /shop LCP averaging 4.2s on mobile.
Likely cause
Large uncompressed product grid images and render-blocking scripts.
Why it matters
Product grid LCP averages 4.2s on mobile — shoppers bounce before images load.
What to do next
Convert hero and grid images to WebP and lazy-load below-the-fold assets.
Expected outcome
Faster LCP should lift add-to-cart rate on paid and social traffic.
Medium impactLow effortSource: Crawl
Add meta descriptions to blog archive pages
/blog
What happened
Crawl flagged four blog posts without unique meta descriptions.
Likely cause
Archive template omits meta description field on older posts.
Why it matters
Google may rewrite previews with less compelling copy.
What to do next
Write 150-character summaries mentioning roasts and subscriptions.
Expected outcome
Clearer SERP snippets can improve organic CTR on informational queries.
Medium impactLow effortSource: Crawl
Redirect broken promo URL
/blog/old-promo
What happened
Footer links to /blog/old-promo which returns 404.
Likely cause
Promo page removed without redirect during campaign cleanup.
Why it matters
Wastes link equity and confuses visitors from email campaigns.
What to do next
Redirect to /shop or restore the page.
Expected outcome
Restores trust and preserves internal link flow to /shop.

Crawler

Technical Issues

Your primary SEO work queue — severity, impact, and Guided Fix for each finding.

Crawler SEO score

82/ 100

+6 vs last crawl

Reachability, on-page structure, or performance need work — see findings below.

Jul 21, 2026 · 57 URLs · crawler snapshot

Crawl

Page health mix

Crawler score82/100

Healthy42 · 73.7%
Notices8 · 14.0%
Warnings5 · 8.8%
Critical2 · 3.5%

Up to 4 priority categories with sample URLs.

Technical Issues is your primary work queue. Pick one issue, run Guided Fix, then Verify — no full-site recrawl required.

Missing H1 heading
1 page affected · /wholesale
Category: ContentDiscovered: Jul 21, 2026
Severity: warningImpact: mediumEffort: Low
Why it matters · Visitors and search engines use the main heading to understand what the page is about.
Primary fix · Add a descriptive H1 such as “Wholesale coffee partnerships”.
Checking fix status…
Missing meta description
1 page affected · /shop
Category: MetadataDiscovered: Jul 21, 2026
Severity: noticeImpact: mediumEffort: Low
Why it matters · Without a meta description, Google may write its own snippet — often vaguer than your own copy.
Primary fix · Add a 150-character summary mentioning roasts and subscriptions.
Checking fix status…
Broken or unreachable pages
1 page affected · /blog/old-promo
Category: TechnicalDiscovered: Jul 21, 2026
Severity: criticalImpact: highEffort: Medium
Why it matters · Broken pages hurt user trust and waste search engine crawl attention.
Primary fix · Redirect to /shop or restore the page.
Checking fix status…
slow page
1 page affected · /subscriptions
Discovered: Jul 21, 2026
Severity: warningImpact: mediumEffort: Medium
Why it matters · Unresolved crawl issues can weaken search clarity, trust, or discoverability on affected pages.
Primary fix · Defer subscription widget JS and optimize hero image.
Checking fix status…

SEO coach

AI SEO Intelligence Report

northstar-coffee.example — sample strategic priorities from crawl and search data.

Weekly reports are saved automatically

After each SEO crawl, a full traffic, performance, and SEO report is saved in the Reports tab. Expand any week there to review details.

Executive summary

Northstar Coffee Co. has solid branded search visibility and healthy crawl coverage, but product pages need faster mobile load times and clearer meta descriptions on blog content.

Biggest opportunity

Improve mobile performance on /shop and /subscriptions — these pages drive the highest purchase intent traffic from Instagram and Google.

Next best action

Compress hero images on /shop, add unique meta descriptions to the four blog posts flagged in the crawl, and redirect the broken /blog/old-promo link from the footer.

Quick wins

Add missing H1 to the wholesale page so Google understands the page topic.
Fix the 404 linked from the footer before it wastes crawl budget.
Refresh meta descriptions on subscription landing pages to improve click-through from search.

Data sources

Latest SEO crawl (57 pages)
Google Search Console connected
28-day traffic tracker
Generated 7/22/2026

3 recommended actions shown above. Downloads are available from the Reports tab in a live workspace.