Overview
SEO Executive Summary
The overall situation — not a repeat of Start Here or Technical Findings.
In plain English: Northstar Coffee Co. has solid branded search visibility and healthy crawl coverage, but product pages need faster mobile load times and clearer meta descriptions on blog content.
Biggest lift: Improve mobile performance on /shop and /subscriptions — these pages drive the highest purchase intent traffic from Instagram and Google.
Do this next: Compress hero images on /shop, add unique meta descriptions to the four blog posts flagged in the crawl, and redirect the broken /blog/old-promo link from the footer.
Data sources
Executive metrics
Estimated until Search Console is connected in Setup.