SEO

The site has reachability or response-code issues the crawler detected. Search visibility cannot improve reliably until those URLs respond consistently.

The highest-impact work is restoring reliable access, then strengthening landing-page targeting and page differentiation.

In plain English: Northstar Coffee Co. has solid branded search visibility and healthy crawl coverage, but product pages need faster mobile load times and clearer meta descriptions on blog content.

Biggest lift: Improve mobile performance on /shop and /subscriptions — these pages drive the highest purchase intent traffic from Instagram and Google.

Do this next: Compress hero images on /shop, add unique meta descriptions to the four blog posts flagged in the crawl, and redirect the broken /blog/old-promo link from the footer.